<!-- bryant-content-generator:start --> # Most wrongdoing in business begins with... > Most wrongdoing in business begins with justification, not villainy. A small compromise, such as swapping one ingredient for a cheaper and less healthy one, can be rationalized as harmless, then followed by another and another until a person has slid far from their values. Guard the first small step, because that is where the slope begins. **Source:** [[livestreams/Consumer Choice, Better Goods, and the True Cost of Cheapness - Workbook|Consumer Choice, Better Goods, and the True Cost of Cheapness]] ## Share on Social Media ``` “Most wrongdoing in business begins with justification, not villainy. A small compromise, such as swapping one ingredient for a cheaper and less healthy one, can be rationalized as harmless, then followed by another and another until a person has slid far from their values. Guard the first small step, because that is where the slope begins.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-most-wrongdoing-business-step-slope-begins ``` <!-- bryant-content-generator:end -->