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# Mutual amplification is most durable when it...
> Mutual amplification is most durable when it circulates real value. Share the useful work, introduce the prepared person, celebrate the earned milestone, and let reciprocity emerge from a culture of opportunity rather than a ledger of favors.
**Source:** [[livestreams/Mutual Support, Recognition, and the Courage to Be Seen - Workbook|Mutual Support, Recognition, and the Courage to Be Seen]]
## Share on Social Media
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“Mutual amplification is most durable when it circulates real value. Share the useful work, introduce the prepared person, celebrate the earned milestone, and let reciprocity emerge from a culture of opportunity rather than a ledger of favors.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-mutual-amplification-most-rather-ledger-favors
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