<!-- bryant-content-generator:start --> # Mutual amplification works when each participant... > Mutual amplification works when each participant brings a real audience, a real contribution, or a real capacity into the exchange. Collaboration becomes noise when people magnify one another without giving the public anything worth finding. **Source:** [[livestreams/Building Social Capital for Social Good - Workbook|Building Social Capital for Social Good]] ## Share on Social Media ``` “Mutual amplification works when each participant brings a real audience, a real contribution, or a real capacity into the exchange. Collaboration becomes noise when people magnify one another without giving the public anything worth finding.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-mutual-amplification-works-anything-worth-finding ``` <!-- bryant-content-generator:end -->