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# Negative behavior can spread through imitation and...
> Negative behavior can spread through imitation and permission. Moderation changes the social proof available to later participants, which means removing persistent disruption can be a design decision rather than a failure of confidence.
**Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording]]
## Share on Social Media
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“Negative behavior can spread through imitation and permission. Moderation changes the social proof available to later participants, which means removing persistent disruption can be a design decision rather than a failure of confidence.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-negative-behavior-spread-rather-failure-confidence
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