<!-- bryant-content-generator:start --> # There is no social media without the social. The... > There is no social media without the social. The technology scales transmission, but reciprocity, memory, trust, and human interpretation determine whether a connection becomes useful. **Source:** [[livestreams/The Power of Social — Identity, Reciprocity, and Opportunity at NASDAQ - Workbook|The Power of Social — Identity, Reciprocity, and Opportunity at NASDAQ]] ## Share on Social Media ``` “There is no social media without the social. The technology scales transmission, but reciprocity, memory, trust, and human interpretation determine whether a connection becomes useful.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-no-social-media-connection-becomes-useful ``` <!-- bryant-content-generator:end -->