<!-- bryant-content-generator:start --> # Organic growth beats fake popularity. Buying... > Organic growth beats fake popularity. Buying followers or engagement is a form of social media doping that misleads audiences and undermines trust, and building real relationships, slowly and steadily, creates engagement that actually means something. Audiences eventually sense the difference between real and purchased attention. **Source:** [[livestreams/Creative Confidence Through Practice and Mutual Support - Workbook|Creative Confidence Through Practice and Mutual Support]] ## Share on Social Media ``` “Organic growth beats fake popularity. Buying followers or engagement is a form of social media doping that misleads audiences and undermines trust, and building real relationships, slowly and steadily, creates engagement that actually means something. Audiences eventually sense the difference between real and purchased attention.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-organic-growth-beats-real-purchased-attention ``` <!-- bryant-content-generator:end -->