<!-- bryant-content-generator:start --> # Organic growth preserves information that... > Organic growth preserves information that manufactured growth destroys. Each real follow, return, share, and recommendation tells the creator something about relevance, while synthetic activity makes the visible number larger and the underlying signal less intelligible. **Source:** [[livestreams/Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach]] ## Share on Social Media ``` “Organic growth preserves information that manufactured growth destroys. Each real follow, return, share, and recommendation tells the creator something about relevance, while synthetic activity makes the visible number larger and the underlying signal less intelligible.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-organic-growth-preserves-signal-less-intelligible ``` <!-- bryant-content-generator:end -->