<!-- bryant-content-generator:start --> # Organic reach is valuable because it records real... > Organic reach is valuable because it records real decisions by real people to follow, return, share, and engage. Purchased or automated audiences can enlarge a number while weakening the number's ability to communicate trust. **Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach — Primary Recording]] ## Share on Social Media ``` “Organic reach is valuable because it records real decisions by real people to follow, return, share, and engage. Purchased or automated audiences can enlarge a number while weakening the number's ability to communicate trust.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-organic-reach-valuable-ability-communicate-trust ``` <!-- bryant-content-generator:end -->