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# Outbound syndication gives an idea reach; inbound...
> Outbound syndication gives an idea reach; inbound aggregation gives a community memory. The first carries work into the world, while the second gathers distributed contributions into a place where they can be found, compared, and developed.
**Source:** [[livestreams/Constructing Genius — Part Four — Technical Infrastructure for Distributed Publishing - Workbook|Constructing Genius — Part Four — Technical Infrastructure for Distributed Publishing]]
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“Outbound syndication gives an idea reach; inbound aggregation gives a community memory. The first carries work into the world, while the second gathers distributed contributions into a place where they can be found, compared, and developed.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-outbound-syndication-gives-found-compared-developed
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