<!-- bryant-content-generator:start --> # Outreach becomes morally consequential when the... > Outreach becomes morally consequential when the message reaches someone who is isolated, frightened, or searching for help. Scale matters because a useful idea cannot benefit the person who never encounters it, yet reach must be joined to care in what the message promises. **Source:** [[livestreams/Snapchat, Early Adoption, and the Future of Live Social Media - Workbook|Snapchat, Early Adoption, and the Future of Live Social Media]] ## Share on Social Media ``` “Outreach becomes morally consequential when the message reaches someone who is isolated, frightened, or searching for help. Scale matters because a useful idea cannot benefit the person who never encounters it, yet reach must be joined to care in what the message promises.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-outreach-becomes-morally-care-message-promises ``` <!-- bryant-content-generator:end -->