<!-- bryant-content-generator:start --> # Owned channels provide continuity when platforms... > Owned channels provide continuity when platforms change their rules. An email list, a durable website, direct reader relationships, and an organized archive let each successful launch strengthen the infrastructure for the next one. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Owned channels provide continuity when platforms change their rules. An email list, a durable website, direct reader relationships, and an organized archive let each successful launch strengthen the infrastructure for the next one.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-owned-channels-provide-strengthen-infrastructure-next ``` <!-- bryant-content-generator:end -->