<!-- bryant-content-generator:start --> # Packaging and substance are different editorial... > Packaging and substance are different editorial layers. Humor, curiosity, beauty, tension, and spectacle can carry serious teaching, but the carrier remains honorable only when it delivers the value promised rather than using value as an excuse for empty stimulation. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “Packaging and substance are different editorial layers. Humor, curiosity, beauty, tension, and spectacle can carry serious teaching, but the carrier remains honorable only when it delivers the value promised rather than using value as an excuse for empty stimulation.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-packaging-substance-different-excuse-empty-stimulation ``` <!-- bryant-content-generator:end -->