<!-- bryant-content-generator:start --> # Many paid programs rely on the fact that most... > Many paid programs rely on the fact that most buyers will never do the work. Gyms oversell capacity because few members come, and expensive courses often succeed on attendance figures alone. The information may be sound; the missing ingredient is consistent work, which a supportive peer group can supply. **Source:** [[livestreams/The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders - Workbook|The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders]] ## Share on Social Media ``` “Many paid programs rely on the fact that most buyers will never do the work. Gyms oversell capacity because few members come, and expensive courses often succeed on attendance figures alone. The information may be sound; the missing ingredient is consistent work, which a supportive peer group can supply.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-paid-programs-rely-peer-group-supply ``` <!-- bryant-content-generator:end -->