<!-- bryant-content-generator:start --> # Paradigm shifts first reach the outliers. Early... > Paradigm shifts first reach the outliers. Early enthusiasm gathers the most motivated people, and their momentum lasts when the community supports them through the ordinary setbacks of life. Sustained support is what turns early adopters into lasting leaders. **Source:** [[livestreams/The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders - Workbook|The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders]] ## Share on Social Media ``` “Paradigm shifts first reach the outliers. Early enthusiasm gathers the most motivated people, and their momentum lasts when the community supports them through the ordinary setbacks of life. Sustained support is what turns early adopters into lasting leaders.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-paradigm-shifts-first-adopters-lasting-leaders ``` <!-- bryant-content-generator:end -->