<!-- bryant-content-generator:start --> # The partner is part of the product because its... > The partner is part of the product because its competence enters the customer's experience. Select partners whose certifications, laboratories, records, capacity, quality systems, and distribution capabilities match the actual promise rather than the founder's imagined version of the work. **Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Workbook|Community, Product Stewardship, and the Ethics of a New Venture]] ## Share on Social Media ``` “The partner is part of the product because its competence enters the customer's experience. Select partners whose certifications, laboratories, records, capacity, quality systems, and distribution capabilities match the actual promise rather than the founder's imagined version of the work.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-partner-part-product-imagined-version-work ``` <!-- bryant-content-generator:end -->