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# Patience is an influence strategy because...
> Patience is an influence strategy because reputation and trust are cumulative variables. Immediate gratification encourages tactics that spend credibility faster than any campaign can replenish it.
**Source:** [[livestreams/Building Influence Without Selling Out - Workbook|Building Influence Without Selling Out]]
## Share on Social Media
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“Patience is an influence strategy because reputation and trust are cumulative variables. Immediate gratification encourages tactics that spend credibility faster than any campaign can replenish it.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-patience-influence-strategy-faster-campaign-replenish
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