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# People with established visibility can lower the...
> People with established visibility can lower the discovery cost for people whose work deserves a larger field of view. A thoughtful reply, introduction, interview, or share can move more opportunity than another self-promotional post from the person who already has the audience.
**Source:** [[livestreams/Building Social Capital for Social Good - Workbook|Building Social Capital for Social Good]]
## Share on Social Media
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“People with established visibility can lower the discovery cost for people whose work deserves a larger field of view. A thoughtful reply, introduction, interview, or share can move more opportunity than another self-promotional post from the person who already has the audience.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-people-established-visibility-who-already-audience
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