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# People love most what they serve most. Attention...
> People love most what they serve most. Attention and care invested in a friendship, a garden, a child, or a craft deepens affection for it, which is why serving others and oneself both matter.
**Source:** [[livestreams/Systems, Service, and the Practice of Feeling Better - Workbook|Systems, Service, and the Practice of Feeling Better]]
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“People love most what they serve most. Attention and care invested in a friendship, a garden, a child, or a craft deepens affection for it, which is why serving others and oneself both matter.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-people-love-most-oneself-both-matter
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