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# People are motivated differently. Financial...
> People are motivated differently. Financial incentives may energize entrepreneurial personalities while leaving others unmoved, and some people choose comfort and familiarity over growth even when better options are offered. Recognizing this variety helps leaders design environments that fit real people.
**Source:** [[livestreams/Beyond the Rules — Systems Literacy and Unconventional Paths - Workbook|Beyond the Rules — Systems Literacy and Unconventional Paths]]
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“People are motivated differently. Financial incentives may energize entrepreneurial personalities while leaving others unmoved, and some people choose comfort and familiarity over growth even when better options are offered. Recognizing this variety helps leaders design environments that fit real people.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-people-motivated-differently-fit-real-people
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