<!-- bryant-content-generator:start --> # People may observe a person for years before... > People may observe a person for years before deciding to rely on them. Trust compounds slowly because each encounter becomes evidence about what the next encounter is likely to contain. **Source:** [[livestreams/Trust Economics, Authentic Marketing, and Community as Currency - Workbook|Trust Economics, Authentic Marketing, and Community as Currency]] ## Share on Social Media ``` “People may observe a person for years before deciding to rely on them. Trust compounds slowly because each encounter becomes evidence about what the next encounter is likely to contain.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-people-observe-person-encounter-likely-contain ``` <!-- bryant-content-generator:end -->