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# People often accept the how before the why. Many...
> People often accept the how before the why. Many are more open to practical behavioral advice, such as being polite and kind, than to spiritual explanations, so starting with behavior can lead them toward deeper understanding.
**Source:** [[livestreams/Organic Reach and the Democratization of Influence - Workbook|Organic Reach and the Democratization of Influence]]
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“People often accept the how before the why. Many are more open to practical behavioral advice, such as being polite and kind, than to spiritual explanations, so starting with behavior can lead them toward deeper understanding.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-people-often-accept-toward-deeper-understanding
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