<!-- bryant-content-generator:start --> # People think of themselves as consumers and are... > People think of themselves as consumers and are also the consumed. Advertising and media systems know how to reach primal appetites, and a person who follows every appetite ends up spending life inside someone else's business model. Choosing inputs deliberately restores the person to the role of chooser. **Source:** [[livestreams/The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders - Workbook|The Cheetos-and-Broccoli Strategy — Media Incentives, Teamwork, and a Thousand Thought Leaders]] ## Share on Social Media ``` “People think of themselves as consumers and are also the consumed. Advertising and media systems know how to reach primal appetites, and a person who follows every appetite ends up spending life inside someone else's business model. Choosing inputs deliberately restores the person to the role of chooser.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-people-think-themselves-person-role-chooser ``` <!-- bryant-content-generator:end -->