<!-- bryant-content-generator:start --> # A personal name and a concept can serve different... > A personal name and a concept can serve different but complementary functions. The name gathers trust around a human history; the concept gives a community or field enough room to become larger than one personality. **Source:** [[livestreams/Building Thought Leadership Through Documented Practice - Workbook|Building Thought Leadership Through Documented Practice]] ## Share on Social Media ``` “A personal name and a concept can serve different but complementary functions. The name gathers trust around a human history; the concept gives a community or field enough room to become larger than one personality.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-personal-name-concept-become-larger-personality ``` <!-- bryant-content-generator:end -->