<!-- bryant-content-generator:start --> # A personal name can preserve social capital across... > A personal name can preserve social capital across changing ventures when the creator is the continuing source of trust. A product or studio name may serve the present offer, but the architecture should anticipate which identity will remain when the work evolves. **Source:** [[livestreams/Long-Term Strategy, Social Capital, and Delayed Gratification - Workbook|Long-Term Strategy, Social Capital, and Delayed Gratification]] ## Share on Social Media ``` “A personal name can preserve social capital across changing ventures when the creator is the continuing source of trust. A product or studio name may serve the present offer, but the architecture should anticipate which identity will remain when the work evolves.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-personal-name-preserve-remain-work-evolves ``` <!-- bryant-content-generator:end -->