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# Pharmacogenomics begins with an embarrassingly...
> Pharmacogenomics begins with an embarrassingly obvious observation: different human beings can respond differently to the same drug. The primitive model says, ‘Here is the standard dose; good luck.’ The emerging model asks what the patient’s genes, physiology, environment, other medications, and molecular phenotype predict about response. Personalized medicine is simply medicine becoming less ignorant about the person receiving it.
**Source:** [[articles/The End Is Near — AI Doom, Anti-Science Panic, and the Primates Who Sell Technological Exile|The End Is Near — AI Doom, Anti-Science Panic, and the Primates Who Sell Technological Exile]], [[research/AI-Tech Doomers Publication/preimages/2026-09-17-article-route/articles/The End Is Near — AI Doom, Anti-Science Panic, and the Primates Who Sell Technological Exile|The End Is Near — AI Doom, Anti-Science Panic, and the Primates Who Sell Technological Exile]]
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“Pharmacogenomics begins with an embarrassingly obvious observation: different human beings can respond differently to the same drug. The primitive model says, ‘Here is the standard dose; good luck.’ The emerging model asks what the patient’s genes, physiology, environment, other medications, and molecular phenotype predict about response. Personalized medicine is simply medicine becoming less ignorant about the person receiving it.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-pharmacogenomics-begins-embarrassingly-ignorant-person-receiving
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