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# Placing excellent work with respected people is...
> Placing excellent work with respected people is not a substitute for excellence; it is a way of allowing excellence to be encountered in a context the audience already knows how to read. Recognition transfers attention, while the artifact must earn whatever attention remains.
**Source:** [[livestreams/Long-Term Strategy, Social Capital, and Delayed Gratification - Workbook|Long-Term Strategy, Social Capital, and Delayed Gratification]]
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“Placing excellent work with respected people is not a substitute for excellence; it is a way of allowing excellence to be encountered in a context the audience already knows how to read. Recognition transfers attention, while the artifact must earn whatever attention remains.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-placing-excellent-work-whatever-attention-remains
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