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# A plan announced every week for ten years stops...
> A plan announced every week for ten years stops being a plan and becomes a reputation. People who repeatedly describe what they are about to do eventually teach everyone around them to discount their words, while one completed attempt, even a failed one, buys more credibility than a decade of eloquent intentions.
**Source:** [[livestreams/Acting With Purpose Before Certainty Arrives - Workbook|Acting With Purpose Before Certainty Arrives]]
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“A plan announced every week for ten years stops being a plan and becomes a reputation. People who repeatedly describe what they are about to do eventually teach everyone around them to discount their words, while one completed attempt, even a failed one, buys more credibility than a decade of eloquent intentions.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-plan-announced-every-decade-eloquent-intentions
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