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# Platform choice should follow community quality...
> Platform choice should follow community quality and strategic fit rather than novelty alone. Examine the people present, culture of response, technical affordances, ownership, portability, and the kind of conduct the interface rewards.
**Source:** [[livestreams/Trust Economics, Authentic Marketing, and Community as Currency - Workbook|Trust Economics, Authentic Marketing, and Community as Currency]]
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“Platform choice should follow community quality and strategic fit rather than novelty alone. Examine the people present, culture of response, technical affordances, ownership, portability, and the kind of conduct the interface rewards.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-platform-choice-should-conduct-interface-rewards
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