<!-- bryant-content-generator:start --> # A platform expansion should begin with a clear... > A platform expansion should begin with a clear information architecture. New sections, programs, and audiences require distinct promises without fragmenting the identity that makes the whole recognizable. **Source:** [[livestreams/Passion, Prosperity, and the Slow Architecture of Enterprise - Workbook|Passion, Prosperity, and the Slow Architecture of Enterprise]] ## Share on Social Media ``` “A platform expansion should begin with a clear information architecture. New sections, programs, and audiences require distinct promises without fragmenting the identity that makes the whole recognizable.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-platform-expansion-should-makes-whole-recognizable ``` <!-- bryant-content-generator:end -->