<!-- bryant-content-generator:start --> # A platform is rented infrastructure. The durable... > A platform is rented infrastructure. The durable assets are the source files, recognizable identity, direct relationships, accumulated trust, and the ability to reassemble the audience when an interface changes or disappears. **Source:** [[livestreams/Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Alternate Recording of Social Media Success — Trust, Platform Control, and Organic Reach]] ## Share on Social Media ``` “A platform is rented infrastructure. The durable assets are the source files, recognizable identity, direct relationships, accumulated trust, and the ability to reassemble the audience when an interface changes or disappears.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-platform-rented-infrastructure-interface-changes-disappears ``` <!-- bryant-content-generator:end -->