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# A platform should be evaluated by the quality of...
> A platform should be evaluated by the quality of energy it permits a creator to exchange. Reach that produces only agitation may be less valuable than a smaller channel that produces conversation, cooperation, and durable work.
**Source:** [[livestreams/Economy of Energy and Social Media Success — Promotional Prelude - Workbook|Economy of Energy and Social Media Success — Promotional Prelude]]
## Share on Social Media
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“A platform should be evaluated by the quality of energy it permits a creator to exchange. Reach that produces only agitation may be less valuable than a smaller channel that produces conversation, cooperation, and durable work.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-platform-should-evaluated-cooperation-durable-work
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