<!-- bryant-content-generator:start --> # A platform's demographic reputation can outlive... > A platform's demographic reputation can outlive its actual audience. Strategic decisions should use current data, direct observation, and the intended community rather than stereotypes about which age or identity supposedly belongs there. **Source:** [[livestreams/Learning New Media Through Direct Participation - Workbook|Learning New Media Through Direct Participation]] ## Share on Social Media ``` “A platform's demographic reputation can outlive its actual audience. Strategic decisions should use current data, direct observation, and the intended community rather than stereotypes about which age or identity supposedly belongs there.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-platforms-demographic-reputation-identity-supposedly-belongs ``` <!-- bryant-content-generator:end -->