<!-- bryant-content-generator:start --> # The platform's incentives are part of the medium.... > The platform's incentives are part of the medium. Recommendation systems, monetization rules, social graphs, and interface defaults influence what is rewarded, which means distribution strategy should be designed with the system rather than confused with the intrinsic value of the work. **Source:** [[livestreams/Reusing Creative Work Across Changing Platforms - Workbook|Reusing Creative Work Across Changing Platforms]] ## Share on Social Media ``` “The platform's incentives are part of the medium. Recommendation systems, monetization rules, social graphs, and interface defaults influence what is rewarded, which means distribution strategy should be designed with the system rather than confused with the intrinsic value of the work.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-platforms-incentives-part-intrinsic-value-work ``` <!-- bryant-content-generator:end -->