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# Platforms limit long presales for good reason....
> Platforms limit long presales for good reason. Many authors miss their own deadlines, so retailers restrict how far ahead a book can be offered to avoid mass refunds. Distributors with strong retailer relationships can sometimes arrange longer windows.
**Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]]
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“Platforms limit long presales for good reason. Many authors miss their own deadlines, so retailers restrict how far ahead a book can be offered to avoid mass refunds. Distributors with strong retailer relationships can sometimes arrange longer windows.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-platforms-limit-long-arrange-longer-windows
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