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# Popular culture can educate, coordinate, soothe,...
> Popular culture can educate, coordinate, soothe, distract, recruit, and sell at the same time. Media literacy asks what function a message is performing and what repeated exposure trains the audience to expect, desire, or ignore.
**Source:** [[livestreams/Concentration, Decision, and the Recovery of Agency - Workbook|Concentration, Decision, and the Recovery of Agency]]
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“Popular culture can educate, coordinate, soothe, distract, recruit, and sell at the same time. Media literacy asks what function a message is performing and what repeated exposure trains the audience to expect, desire, or ignore.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-popular-culture-educate-expect-desire-ignore
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