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# The power of the situation shapes behavior. Two...
> The power of the situation shapes behavior. Two identical rooms can feel completely different depending on how the people inside choose to arrange them and treat each other. Intention creates atmosphere, and atmosphere changes everyone who enters.
**Source:** [[livestreams/Bringing Social Media to Life Through Local Community - Workbook|Bringing Social Media to Life Through Local Community]]
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“The power of the situation shapes behavior. Two identical rooms can feel completely different depending on how the people inside choose to arrange them and treat each other. Intention creates atmosphere, and atmosphere changes everyone who enters.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-power-situation-shapes-everyone-who-enters
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