<!-- bryant-content-generator:start --> # Presales are stored attention. Gathering orders... > Presales are stored attention. Gathering orders over weeks or months and releasing them into a single reporting window concentrates demand where lists can register it. Longer presale windows of three to six months give a campaign room to build. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Presales are stored attention. Gathering orders over weeks or months and releasing them into a single reporting window concentrates demand where lists can register it. Longer presale windows of three to six months give a campaign room to build.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-presales-stored-attention-campaign-room-build ``` <!-- bryant-content-generator:end -->