<!-- bryant-content-generator:start --> # Presales are stored attention. They allow an... > Presales are stored attention. They allow an author to gather commitments across time and release them into a defined measurement window, provided the retailer's current rules and reporting practices support that objective. The strategic question is not merely how long to collect orders, but when and where those orders will be counted. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Presales are stored attention. They allow an author to gather commitments across time and release them into a defined measurement window, provided the retailer's current rules and reporting practices support that objective. The strategic question is not merely how long to collect orders, but when and where those orders will be counted.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-presales-stored-attention-those-orders-counted ``` <!-- bryant-content-generator:end -->