<!-- bryant-content-generator:start --> # Prestige is most useful when it points back to... > Prestige is most useful when it points back to substance. A list appearance, ranking, media feature, or celebrated collaboration should help a new reader discover the work. The signal earns its value through the quality of the work it introduces. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Prestige is most useful when it points back to substance. A list appearance, ranking, media feature, or celebrated collaboration should help a new reader discover the work. The signal earns its value through the quality of the work it introduces.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-prestige-most-useful-quality-work-introduces ``` <!-- bryant-content-generator:end -->