<!-- bryant-content-generator:start --> # Prestige is most useful when it points back to... > Prestige is most useful when it points back to substance. A list appearance, ranking, media feature, or celebrated collaboration should help a new reader discover the work; it should never become a substitute for the work the signal was meant to introduce. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Prestige is most useful when it points back to substance. A list appearance, ranking, media feature, or celebrated collaboration should help a new reader discover the work; it should never become a substitute for the work the signal was meant to introduce.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-prestige-most-useful-signal-meant-introduce ``` <!-- bryant-content-generator:end -->