<!-- bryant-content-generator:start --> # To be is the primary intention from which... > To be is the primary intention from which everything else flows. The ideas, words, and actions that change a culture come out of who a person is, which is why change starts with character before it reaches strategy. **Source:** [[livestreams/Becoming the Change Through Deliberate Culture - Workbook|Becoming the Change Through Deliberate Culture]] ## Share on Social Media ``` “To be is the primary intention from which everything else flows. The ideas, words, and actions that change a culture come out of who a person is, which is why change starts with character before it reaches strategy.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-primary-intention-everything-before-reaches-strategy ``` <!-- bryant-content-generator:end -->