<!-- bryant-content-generator:start --> # A product is larger than the object. It includes... > A product is larger than the object. It includes the claim, materials, partner network, production method, payment, packaging, delivery, instructions, support, maintenance, recovery, and every handoff through which the customer encounters the venture. **Source:** [[livestreams/Community, Product Stewardship, and the Ethics of a New Venture - Workbook|Community, Product Stewardship, and the Ethics of a New Venture]] ## Share on Social Media ``` “A product is larger than the object. It includes the claim, materials, partner network, production method, payment, packaging, delivery, instructions, support, maintenance, recovery, and every handoff through which the customer encounters the venture.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-product-larger-object-customer-encounters-venture ``` <!-- bryant-content-generator:end -->