<!-- bryant-content-generator:start --> # Production quality means removing friction between... > Production quality means removing friction between the audience and the idea. Sound, light, framing, editing, and graphics matter because confusion consumes attention that should have been available for understanding. **Source:** [[livestreams/Visual Storytelling and the Signals of Credibility - Workbook|Visual Storytelling and the Signals of Credibility]] ## Share on Social Media ``` “Production quality means removing friction between the audience and the idea. Sound, light, framing, editing, and graphics matter because confusion consumes attention that should have been available for understanding.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-production-quality-means-should-available-understanding ``` <!-- bryant-content-generator:end -->