<!-- bryant-content-generator:start --> # Projects rarely end where they began. Market... > Projects rarely end where they began. Market feedback and chance often redirect a business, which is why a name broad enough to evolve protects years of accumulated goodwill. **Source:** [[livestreams/Social Media Success — Trust, Platform Control, and Organic Reach - Workbook|Social Media Success — Trust, Platform Control, and Organic Reach]] ## Share on Social Media ``` “Projects rarely end where they began. Market feedback and chance often redirect a business, which is why a name broad enough to evolve protects years of accumulated goodwill.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-projects-rarely-end-years-accumulated-goodwill ``` <!-- bryant-content-generator:end -->