<!-- bryant-content-generator:start --> # Promotional communication should clarify the... > Promotional communication should clarify the promise without consuming the substance. A prelude succeeds when it helps people understand why a coming conversation matters and then directs attention toward the complete teaching. **Source:** [[livestreams/Economy of Energy and Social Media Success — Promotional Prelude - Workbook|Economy of Energy and Social Media Success — Promotional Prelude]] ## Share on Social Media ``` “Promotional communication should clarify the promise without consuming the substance. A prelude succeeds when it helps people understand why a coming conversation matters and then directs attention toward the complete teaching.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-promotional-communication-should-toward-complete-teaching ``` <!-- bryant-content-generator:end -->