<!-- bryant-content-generator:start --> # Public commitment changes the economics of a... > Public commitment changes the economics of a promise: when people announce a goal before witnesses, every unkept promise becomes visible, and the accountability missing from private life suddenly appears in front of a community; some respond by finally changing, and some respond by unraveling. Confession is the beginning of accountability rather than its substitute, and a witness can raise the price of inconsistency without ever doing the work of change for you. **Source:** [[livestreams/Accountability, Self-Confrontation, and Conscious Change - Workbook|Accountability, Self-Confrontation, and Conscious Change]] ## Share on Social Media ``` “Public commitment changes the economics of a promise: when people announce a goal before witnesses, every unkept promise becomes visible, and the accountability missing from private life suddenly appears in front of a community; some respond by finally changing, and some respond by unraveling. Confession is the beginning of accountability rather than its substitute, and a witness can raise the price of inconsistency without ever doing the work of change for you.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-public-commitment-changes-doing-work-change ``` <!-- bryant-content-generator:end -->