<!-- bryant-content-generator:start --> # The publisher enters the same feedback loop as the... > The publisher enters the same feedback loop as the audience. When engagement metrics become editorial commands, conditioned reactions begin writing the program and leadership collapses into service to the signal. **Source:** [[livestreams/Independent Media, Audience Trust, and the Responsibility of Reach - Workbook|Independent Media, Audience Trust, and the Responsibility of Reach]] ## Share on Social Media ``` “The publisher enters the same feedback loop as the audience. When engagement metrics become editorial commands, conditioned reactions begin writing the program and leadership collapses into service to the signal.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-publisher-enters-same-collapses-service-signal ``` <!-- bryant-content-generator:end -->