<!-- bryant-content-generator:start --> # A publisher should measure whether serious... > A publisher should measure whether serious contributors are receiving meaningful discovery. Reach is useful when it helps professors, writers, coaches, physicians, artists, and practitioners bring developed knowledge into contact with people who would otherwise never encounter it. **Source:** [[livestreams/Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy - Workbook|Attention, Media Incentives, and the Cheetos-and-Broccoli Strategy]] ## Share on Social Media ``` “A publisher should measure whether serious contributors are receiving meaningful discovery. Reach is useful when it helps professors, writers, coaches, physicians, artists, and practitioners bring developed knowledge into contact with people who would otherwise never encounter it.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-publisher-should-measure-otherwise-never-encounter ``` <!-- bryant-content-generator:end -->