<!-- bryant-content-generator:start --> # Radio and book tours move numbers quickly.... > Radio and book tours move numbers quickly. Traditional media appearances and live events can generate concentrated sales in a short window, while social media builds slowly unless paid promotion accelerates it. Matching tactics to the time remaining is essential. **Source:** [[livestreams/Book Launch Strategy, Ethical Marketing, and Bestseller Lists - Workbook|Book Launch Strategy, Ethical Marketing, and Bestseller Lists]] ## Share on Social Media ``` “Radio and book tours move numbers quickly. Traditional media appearances and live events can generate concentrated sales in a short window, while social media builds slowly unless paid promotion accelerates it. Matching tactics to the time remaining is essential.” — Bryant McGill https://bryantmcgill.com/quotes/quotes-radio-book-tours-time-remaining-essential ``` <!-- bryant-content-generator:end -->