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# Raw is the new slick. Audiences have grown tired...
> Raw is the new slick. Audiences have grown tired of polished perfection, and genuine, in-the-moment authenticity increasingly connects more deeply than glossy presentation.
**Source:** [[livestreams/Privacy, Community, and the Architecture of Belonging - Workbook|Privacy, Community, and the Architecture of Belonging]]
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“Raw is the new slick. Audiences have grown tired of polished perfection, and genuine, in-the-moment authenticity increasingly connects more deeply than glossy presentation.”
— Bryant McGill
https://bryantmcgill.com/quotes/quotes-raw-new-slick-deeply-glossy-presentation
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